I was brain stroming since last couple of months that how to make a little change in our economy and the poorness problems occuring in our Pakistan. My suggestion to the major corporate sector including (Banking Sector, FMCG Sector, Service Sector & others) can pay a part role to help Pakistan. For instance.
A company like Telenor, Mobilink, Nokia, Surf Excel, Lux and so on, they have millions of budget to expense in a year to promote their products. What else if we spend this amount to help people. It will make two things better. (1) Obviously the Promotion of Product (2) Poor people will start living in a proper way. For example. Telenor can provide 1000 scholarship to the students who are doing child labour in different sectors & cities like Karachi, Lahore, Islamabad. Any brand can pay them a monthly amount to run their kitchens and can bear the expense of education of child as well. which will cost them less than the dancing promotions.
Surf Excel can give thounsands of Scholarships to the children who diserve instead of having dirt mella in major cities.
Secondly, I have a big question from the companies like PSO, Shell & others. They are providing us the Petrol, Gas and other resources on their highest prices, and at the other hand they spend their millions of rupees to promote them like TV Advertisements, Hordings, Sign Boards, Billboards etc. which is plus minus 15 to 20 Crore per anum. If they donot promote their brand for a year and use this amount to reduce their cost of petrol / gas / diesel. Can a person believe that what kind of revolution could be done if it happens.
Please join me for this cause to work and implement on it. I am alone and nobody will listen me.
Regards
Shezad Mannan
www.laask.com
Tuesday, October 28, 2008
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